We’ll refer to cookies and similar technologies collectively as “Cookie Technologies”.

Cookies are small data files sent from a server to your web browser. They are stored in your browser’s cache and allow a website or a third party to recognise your browser. There are three primary types of cookies:

  • Session cookies are specific to a particular visit and carry information as you view different pages so you don’t have to re-enter information every time you change pages or attempt to checkout. Session cookies expire and delete themselves automatically in a short period of time like after you leave the Site or when you close your web browser.
  • Persistent cookies remember certain information about your preferences for viewing the site and allow Auffbeat to recognise you each time you return. Persistent cookies are stored on your browser cache or mobile device until you choose to delete them, and otherwise typically delete themselves at expiration.
  • Third-party cookies are placed by someone other than Auffbeat, and may gather browsing activity across multiple websites and across multiple sessions. They are usually a type of persistent cookie and are stored until you delete them or they expire based on the time period set in each third-party cookie.

Cookies store data about your use, but they are helpful because they allow us to help Auffbeat function and customise your experience. You can configure your desktop or mobile browser’s settings to reflect your preference to accept or reject cookies, including how to handle third-party cookies.

Other Technologies:

In addition to cookies, there are other similar technologies used by Auffbeat and elsewhere on the web or in mobile ecosystems.

  • Web beacons: These are tiny graphics (sometimes called “clear GIFs” or “web pixels”) with a unique identifier that is used to understand browsing activity. In contrast to cookies, which are stored on a user’s computer hard drive, web beacons are rendered invisibly on web pages when you open a page.
  • Social widgets: These are buttons or icons provided by third-party social media providers that allow you to interact with those social media services when you view a web page or a mobile app screen. These social widgets may collect browsing data, which may be received by the third party that provided the widget, and are controlled by the third parties.
  • UTM codes: These are strings that can appear in a URL (the “Uniform Resource Locator”, which is typically the Http or https address entered to go to a web page) when a user moves from one web page or website to another, where the string can represent information about browsings, such as which advertisement, page, or publisher sent the user to the receiving website.
  • Application SDKs: These are mobile application third-party software development kits that are embedded in the Apps (and are used in many mobile applications). These app SDKs permit the collection of information about the app itself, activity in the app, and the device the application is running on.
  • Local Storage Objects: These are sets of data that can be stored on your browser by a site or app. They can be used to maintain preferences, a history of usage, or even the state or settings of a site or an app.
  • Internet of Things identifiers: Like mobile identifiers, internet-connected devices such as voice-activated assistants or smart TVs may send identifiers and other data analogous to web browsers or mobile SDKs.

Purposes for using the cookies technology:

Auffbeat uses Cookie Technologies to recognise your logged-in state on Auffbeat, to understand in which purchases visitors are interested in, to make Auffbeat’s Sites function for you, and to help your browsing experience and use of the Site feel more customised. More generally, Auffbeat uses Cookie Technologies for the following.

Marketing Services:

Auffbeat partners with third-party service providers that may use various Cookie Technologies to permit us and them to learn about which ads you see and click when you visit Auffbeat, and affiliated sites or to show you ads on and off Auffbeat. These may include things such as:

  • Frequency capping, which limits the number of times a user’s browser displays the same ad;
  • Attribution tracking, which estimates which advertising or marketing source brought someone to Auffbeat, or determines which marketing source led to actions like a visit or a purchase;
  • Remarketing and retargeting, which shows relevant ads to an audience based on prior shopping and browsing patterns on Auffbeat;
  • Audience targeting, which refers to targeting advertisements to a large audience based on the audience’s known or inferred demographics; and
  • Cross-device recognition, which recognises actions across multiple devices or browsers.

Some third-party service providers may provide information like demographics, cross-device information, or interest categories from a combination of sources that, while not identifying you personally, permit us to provide you with more relevant and useful advertising. In some cases, this information may have non-marketing performance analytics uses as well.

These technologies allow a partner to recognise your computer, device or network device (like an IoT device such as a voice-activated assistant or smart TV), each time you visit Auffbeat or other websites and mobile applications based on data like a cookie, your IP address, or device ID but do not allow access to other personal information from Auffbeat. However, these technologies may allow us or a third party to recognise you, either from a single device or across devices, over time. These third parties are required to follow applicable laws, self-regulatory programmes, and Auffbeat’s data protection rules where applicable. Auffbeat does not have control over these third parties, who each have their own privacy policies and privacy practices.

For audience targeting, Auffbeat may share hashed identifiers that represent an email address or name with partners Google and/or Facebook so they can provide Auffbeat with audiences interested in specific types of products and services. Google and/or Facebook will only provide this information, and can only identify you, based on their separate policies and agreements with their users. More information is provided in Auffbeat’s Cookies and Similar Technologies Disclosures.

Consent, Contract, and Legitimate Interests in Processing

Certain Cookie Technologies are employed to make the Site function for its intended purpose and are provided based on contractual necessity based on your agreement with Auffbeat to perform the services you have requested. These include the functions strictly necessary to the service noted above.

By choosing to use our Services after having been notified of our use of Cookie Technologies in the ways described in this Policy, and, in applicable jurisdictions, through notice and unambiguous acknowledgement of your consent, you agree to such use.

Managing your cookie technology preference:

You have the ability to control the use of certain Cookie Technologies. You can opt-out of third-party marketing cookies and similar technologies via the Privacy Settings link available at the bottom of most Auffbeat site pages, or via the GDPR Preferences link for users in the European Union and EEA. You can also manage your Auffbeat marketing preferences in your account settings. As noted previously, information on third party privacy policies and the opt-out process can be found in our Cookies & Similar Technologies Disclosures.

Opt-in and Opt-out for Browsers:

In addition, when you use Auffbeat via a browser, you can change your web browser’s settings to reflect your cookie preferences. Each browser is a little different, but usually, these settings are under the “options” or “preferences” menu. The links below provide information about cookie settings for the browsers supported by Auffbeat:

Opt-out of Third-Party Networks:

If you do not wish to have this information used to serve you interest-based advertisements, also you may decline to receive interest-based ads through TrustE/TrustArc’s preferences manager. Please note this does not stop you from being served advertisements. You will continue to receive generic advertisements. If you reject or block all cookies in your browser settings, you will not be able to take advantage of Auffbeat ‘s Services as some cookies are necessary for the Site to function properly.

Third-Party Tools:

Various third parties provide browser plug-ins and apps that can help you to provide information on and limit or block third-party cookies, web beacons, and some JavaScript-based technologies. Both Google and Facebook provide tools to control the use of advertising on their respective platforms, including advertising on and with Auffbeat. More information can be found in your account settings on the respective platforms, including in Google’s Privacy Centre and in Facebook’s Ad Settings.


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